You would want to have a cleanser that gives your skin a clean look, fresh feel and longtime hydration. Then let CeraVe Hydrating Facial Cleanser do it all for you. Without taking away the natural moisture of your skin, it gently lathers into the skin and cleanses it. It washes away the debris, dirt, residues and oil. The ceramides in it help the skin maintain its barrier. What makes it unique is its patented MVE technology that keeps the skin continuously hydrated by releasing moisturizing elements. It does not have a soapy or foamy texture but a lotion like feel.