Wearing a signature lip color makes you feel confident all day long. If you are struggling to find a long lasting liquid lipstick that sticks to your lips all day long then try this one. Color Studio's Rock & Load Liquid Lipstick, Groove is a merlot shade with a touch of grape. It appears to be a dense combination of purple red and dark blue color, hinting at the grape wine hues and slight touch of black. The lip color is heavily pigmented and slides on smoothly in one swipe. It dries down to a weightless matte finish and stays true to its color all day long.