The Pleasure Bloom was launched in 2010 as an iconic blend of scents. It perfectly balanced fruity and floral scents to inspire vibrancy in the wearer. It aims to celebrate the world we live in by highlighting the animation of life. This is accomplished by the use of bright scents that make the wearer feel more energized and free-spirited.

The perfume opens with some deliciously fresh notes of grapefruit, litchi, and raspberry. These create a sweet and refreshing blend of scents for the perfume. The heart tones of the perfume include a gorgeous blend of floral scents including violet, lily, peony, jasmine, and rose. These fragrances are enhanced by the complex base tone that balances the perfume.