Framesi Professional Activator is a liquid cream activator with an advanced system of ingredients and technology for perfect condition, shine and color penetration deeper into hair. The 30 volume developer also works like 20 volume, but it will lighten the hair's original color by two to three and is more efficient when the desired color is no more than two levels lighter than the original color. Choose a 30 volume developer when you want a developer that is stronger for a lighter and deeper color. Its vegan, gluten free, sulfate free, paraben free, dea free, sodium chloride free, thermal anti-aging properties and weightless.