New born babies and little kids have a delicate skin in their early development age. Keeping this in mind, Johnson's company introduced products that are specially made in consideration with baby's sensitive skin. Johnson's Baby Lotion is one of these products that helps soothe baby's skin and provide them comfort. It is created to help nourish baby's skin and soften it. It is clinically proven to be gentle and mild. You can use it in routine to keep your little one's dry skin moisturized throughout the day.