L’Oreal Paris Elvive Color Vibrancy Intensive Protecting Shampoo is created to restore health to your hair fiber. It is made with intensive protection formula containing ceramides, which is known for being beneficial to colored and chemically treated hair. It helps retain moisture, bring smoothness and shine to your hair. It prevents hair from getting more damaged and maintains its fibers for better growth. The shampoo not only cleanses your hair efficiently but also promotes soft hair, allowing you to style-up your colored hair and go out comfortably and confidently.