L'Oreal Paris Elvive Color Vibrancy Protecting Shampoo is created for Color Treated Hair to maintain its strength while you color your hair. It is made with linseed elixir that nourishes your hair and ensures essential nutrition to your chemically treated hair. It also promotes growth while making roots stronger, protecting hair from damage against dyeing and other chemicals. With effortless cleansing, it also allows color to stay intense for up to 60 days long. You can now style up your colored hair that way you like without worrying about color damage.