Protect your hair color and keep your locks looking vibrant and beautiful with L'oreal Elvive Color Vive Protector Shampoo 370ml. Formulated with conditioning agents, this shampoo provides deep hydration to color-treated hair, preventing dryness and brittleness. It helps restore moisture balance, leaving hair feeling soft, smooth, and manageable without weighing it down. Despite its powerful color-protecting properties, the Color Vive Protector Shampoo offers gentle yet effective cleansing. It removes impurities, excess oil, and product buildup without stripping the hair of its natural oils, ensuring a clean scalp and refreshed hair.