L'Oreal Elvive Hyaluron Moisture 72H Moisture Filling Shampoo is a rejuvenating and hydrating hair care product designed to provide intense moisture and nourishment. The shampoo features a nourishing formula that helps fortify and strengthen your hair from within, promoting overall hair health. It is infused with advanced Hyaluron Moisture Technology, offering a 72-hour moisture-filling effect. This technology helps replenish and retain essential hydration, making your hair healthier. The innovative formula locks in hydration for 72 hours, ensuring your hair stays beautifully moisturized between washes. Experience deep and lasting hydration with every wash. The shampoo is formulated to satisfy the thirst for dry and dull hair, promoting a revitalized and silky-smooth texture.