Product Highlights:

• Provides a gentler coloring experience with no harsh ammonia, reducing scalp irritation and providing a more comfortable application
• Delivers a refined, cool-toned blonde that neutralizes brassy or warm tones, giving you a modern, elegant look
• Penetrates deeply into the hair fiber for superior color saturation
• Achieves vibrant, fade-resistant results with long-lasting ash blonde tones that maintain their beauty for weeks
• Effectively covers grey hairs, ensuring a uniform, flawless ash-blonde finish with no visible grey strands
• After coloring, hair feels smoother, softer, and shinier without causing damage or dryness