Lacoste L!ve Pour Homme was launched with the eponymous clothing line with the same name. The L.12.12 collection was inspired by Lacoste's legacy line of polo shirts and gives off a prominently fashionable and urban vibe.

The fragrance comes in a glass cube with the legendary Lacoste red, black and white with the trademark logo on the red and the perfume's name on the white. This perfume was created in collaboration with the team at Procter and Gamble Prestige, but the mastermind behind this ideation was French perfume master Jean-Michel Duriez. The main notes that make this perfume are very pleasing due to the blend of guaiac wood, liquorice and green leaves.