The Gold Rush by Paris Hilton was inspired by the glamour of old Hollywood. It was designed to embody the radiance of gold and the warmth of two lovers in embrace. The perfume uses a mixture of floral and fruity to tease the senses to create a more addictive scent.

The top notes open the perfume with a fresh, fruity scent that includes fresh bergamot, citrusy lemon, and sweet nectarine. The perfume moves on to sensual floral scents that include orchid, rose petals, and violet. The solid finish of the perfume is warm and comforting with familiar scents such as vanilla and praline. It also includes cashmere wood that creates the more woody balance to the overall perfume.