When it comes to hair color products, the biggest problem used to be the damage that the process of coloring your hair used to do. With Schwarzkopf’s Igora royal Absolutes Hair colors, hair damage is no longer a problem because it is an ammonia free product. It actually gets better. Not only does the Schwarzkopf Igora Royal Absolutes Hair color provide your hair excellent new color, it also strengthens your hair. This is because the product uses Biotin-S anti aging technology and Silica to protect your hair and strengthen it by filling all the gaps in the hair structure. The Schwazrskopf Igora Royal Absolutes Hair colors give your white hair 100 percent coverage and 50 percent better hair color retention.