The Schwarzkopf Igora Royal Hair Color 7-0 Medium Blonde offers the ideal natural blonde shade with an amazing shine to rock an everyday blonde hair look. Formulated with nourishing agents, it promises to protect your hair from damage and provide smoothness, strength, and softness. It gives your hair a true, intense color that is bound to last long. The oil-based formula makes sure it seals in the color molecules to fight fade.

This hair dye provides 100% white hair coverage and color equalization, even for porous hair. Thanks to its fast-acting and highly pigmented formula that lathers on the hair smoothly, you can get the perfect hair look in a matter of minutes with minimum hassle.