Schwarzkopf Igora Royal Hair has finally launched its most prized hair color – the ever-vibrant, super-rich yet light blonde gold. What’s in a hair color you ask? Igora Royal has created these unrivalled soft hair shades for the colorist in you. It’s time to say goodbye to all your grey and white hair that has been keeping you from looking youthful.

With a fantastic coverage, you can now ditch all harsh bleaches and lightning products, and join the Igora Royal clan to get the most beautiful, deeply-colored hair locks. It not only tones and lifts your hair, but leaves it feeling soft and shiny.